How to effectively outsource your social media

Today's guest on the AHC podcast is Christo Hall, co-founder of Basic Bananas, a marketing mentoring agency for small businesses. Christo and his team have assisted thousands of different businesses, including salons, over the years, to master their marketing and increase sales, and today we'll be talking about how to effectively outsource your social media.

We're all time poor, right? But as a business owner, you're probably struggling to manage all of your daily tasks more than most. You might look after your businesses's social media yourself, but perhaps it's becoming a bit of a time-consuming chore, so you'd like to hand the reins over to someone else to manage it. But ensuring that the next person responsible for your socials gets it right can be downright challenging.

When most business owners outsource or get a team member to implement their social media, what often happens is the person, the marketing agency, or even the in-house team member, can get your brand's tone of voice wrong, or sometimes they don't understand the industry. Maybe they make grammatical errors or choose the wrong images, or their wording just sounds wrong. Whatever the case, it can be very detrimental to your brand.

So when that happens, what happens to your socials? You end up bringing it back in house and doing it yourself all over again, which can be a struggle for a time poor business owner. So how can you move your social media off your to-do list and get it right at the same time?

Here's some great tips from Christo about how to do just that. And if you'd like to learn some other great marketing ideas from the team at Basic Bananas, visit their website here: https://www.basicbananas.com/